Wal-Mart Begins Sustainable Product Initiatives
Wednesday, August 27th, 2008As part of its sustainability agenda, Wal-Mart has made three announcements regarding certain products it sells and their social impact. These initiatives result in part from shareholder advocacy that has strongly encouraged Wal-Mart to adopt more sustainable business practices.
The gold and silver in the new Love, Earth jewelry line can be traced from where it was mined to the store shelf. This transparency and documentation is meant to assure the company and its customers that the jewelry line is sourced from mines and manufacturers that meet its environmental and human rights standards. In the future, Wal-Mart hopes to source 100 percent of its gold, silver and diamonds from places that meet its sustainability standards.
Wal-Mart has also joined the Global Forest and Trade Network, a program backed by the World Wildlife Fund that aims to eliminate illegal and unsustainable logging worldwide. Wal-Mart has pledged to eliminate the wood in its own furniture line that comes from illegal or unknown sources within five years. This pledge will be subject to independent auditing.
Additionally, Wal-Mart has revamped efforts by its individual stores to purchase and sell local produce. The company has purchased local produce for many years, but hopes to increase its partnerships with local farmers to cut shipping costs and provide fresher produce.
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