The Pull of Green Companies
New research conducted by employment finders shows that employees are attracted to companies with environmental commitments (see stories here and here). Furthermore, employees are more likely to be satisfied at companies with good corporate social responsibility programs. It is difficult to quantify the benefit of attracting some of the best and brightest minds to a company, but the advantages are real.
At the Ceres (coalition for environmentally responsible economies) annual conference in April, one of the speakers was Mark Tercek, head of Goldman Sachs Center for Environmental Markets. Goldman Sachs has taken criticism from some stock analysts and business pundits for “wasting” shareholder money on some of their environmental policies. But Tercek refuted this claim, saying that the company’s green initiatives have more than paid for themselves through employee recruiting alone.
